Brand assets
Use the Ludo marks with the same discipline as the components
The UI system is the source of truth for product tokens and components. This page carries the public-facing brand rules, logo files, and placement examples teams need when Ludo appears outside the product UI.
Logo assets
Use the full gradient wordmark first. Use the square icon only when the wordmark would be too small. Use the flat mark for tight technical placements.
Full gradient wordmark
SVG
Primary mark for public pages, decks, partner pages, headers, and footers.
Download
Square icon
PNG, 512 x 512
App-style icon for avatars, tiles, favicons, and compact press placements.
Download
Flat four-dot mark
SVG
Vector mark for tight technical placements and monochrome-safe layouts.
Download
Naming
Use Ludo Computer for the public brand and operating suite story. Use Ludo once the context is clear. Keep Ludo Leisure Suite for publisher, legal, and formal platform contexts.
Use
Ludo Computer
Use
Ludo
Avoid
LUDO, ludo, or Ludo.
Clear space
Give the wordmark at least the height of the L on every side. Keep it away from partner marks, busy photos, pricing, and page edges.
Placement
Public headers
Keep the full wordmark in public headers and footers. The normal header height is 28 to 32 px. Use one direct action beside quiet navigation.
Partner placement
Keep Ludo secondary when the venue brand leads. Use a compact Powered by treatment rather than competing with the venue mark.
Venue app
Voice
Keep headlines concrete, calm, and operational. Avoid empty hype and workshop labels. Product claims should sound like they came from someone who has worked the gate, finance desk, or vendor row.
Example headline
Operational intelligence under pressure
Payments, operations, and visitor experience for venues that need real-time numbers, resilient devices, and clean settlement.